Georges Laraque did WHAT now?

At first I thought this was an April Fool's day joke, but the date in the post and on my menu bar said February 22nd, and there's a press release, so I guess it's real.

In a press release that seemed to come out of nowhere, Georges Laraque is now the spokesperson of TekSavvy. They will be giving him a cheque for $10,000 to help aid Haiti.

In late 2007, I found out about their existence. In early 2009, I convinced my parents to switch to them for internet and have been happily using them since. They're now in their 12th year in business and Georges Laraque is now part of the Team. TekSavvy's advertising has generally been very minimal so I don't know what to expect from this. If I had to guess, I think his plan is to beat the shit out of TekSavvy's competition (Bell, Telus, Rogers, Cogeco, Videotron).

‘NHL STAR GEORGES LARAQUE JOINS CHATHAM’S VERY OWN TEKSAVVY SOLUTIONS INC. AS SPOKESPERSON’
Chatham — Georges Laraque is famous for his power play on the ice but has now taken a new shift for Chatham’s own TekSavvy.

The former Montreal Canadian & Edmonton Oiler is in Chatham to visit with his new team at TekSavvy to announce that he is the new spokesperson for the Company.

Marc Gaudrault, CTO / Co-Owner of TekSavvy, will be presenting Mr. Laraque with a cheque for $10,000 to help aid with the devastation in Haiti. Rocky Gaudrault, CEO / Co-Owner says - “Georges is part of the TekSavvy family and we always take care of family”. Rocky is excited about the future with Georges Laraque on board - “Having Georges to help promote the TekSavvy brand will bring us to the next level”.

TekSavvy Solutions is one of Canada’s fastest growing internet & phone service providers. The company recently celebrated their 12th year in business. TekSavvy is proud to be based out of Chatham and has more than 60 employees from the area.

Source - TekSavvy Forum Thread: Georges Laraque joins TekSavvy as spokesperson' - dslreports.com